Struggling Kodak Announces ICO

Struggling Kodak Announces ICO
Struggling Kodak Announces ICO
Struggling Kodak Announces ICO cnbc.com

Kodak is just the latest to see the potential halo effect of crypto-currencies after bitcoin soared some 14-fold in 2017.

Appearing today on the CNBC.com website, in the article Flash in the pan: ICO represents last-gasp hope for struggling Kodak by Tom Buerkle of Reuters, the surprise move is explained: 

What do you get when you cross the feverish world of crypto-currencies and a faded industrial icon desperate for a new lease on life? The answer, provided Tuesday by Eastman Kodak, is KodakCoin.

The iconic company filed for bankruptcy protection in 2012 after fumbling the shift to digital images. Now it's betting its future on digital currencies with an initial coin offering designed to help photographers sell their work. The crypto buzz more than doubled its stock, but it's unlikely to do anything like the same to the company's sales or profit.

What do you think about the move by Kodak?

Read the source article at cnbc.com

 


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