Activision Blizzard's Destiny Franchise Destined to Fail?

Activision Blizzard's Destiny Franchise Destined to Fail?
Activision Blizzard's Destiny Franchise Destined to Fail?
Activision Blizzard's Destiny Franchise Destined to Fail?

You do not have to be a gamer or have ever needed to play Destiny to have heard time and time again from friends or family the major let down Destiny was for them, again. Although Destiny 2 put up better than expected release numbers with some more than fair reviews, the player base is dropping significantly which is sparking questions from investors.

“Is Destiny heading down a path towards irrelevance?”

When the first Destiny was released in 2014, customers complained majorly about the delivery of content or lack thereof. You would think a company as big as Activision would have addressed that in their sequel, however, the product had not met customer expectations making Destiny 2 a consumer failure and expect more implications against the franchise for the future.

Keith Noonan wrote in the Motley Fool

One of the takeaways here is that the Destiny franchise once again debuted a major installment that was lacking in content. Some reports suggest that the Destiny 2 project was dramatically retooled late in development, which would do a lot to explain that deficiency. However, the objections from players are not limited to the game being light on things to do. Customers also seem to be dissatisfied with changes to the fundamental gameplay experience -- things like how fast players move, character attributes, and enemy variety. 

Overall, the user base seems to want the game's developer to revert the game's mechanics closer to those of its franchise predecessor. Activision President and Chief Operating Officer Coddy Johnson noted during the last earnings call that the game's developer has made changes to the experience and said they have been positively received by the player base, but that doesn't seem to be the case -- even as more dramatic updates have been rolled out.

With a new content pack release, this May for Destiny, the probability of add-on packs selling in the $20-$30 range is looking much weaker the unhappy the player base gets. 

Read the source article at


The information contained above may have been prepared by independent third parties contracted by Nadex. In addition to the disclaimer below, the material on this page is for informational and educational purposes only and should not be considered an offer or solicitation to buy or sell any financial instrument on Nadex or elsewhere. Please note, exchange fees may not be included in all examples provided. View the current Nadex fee schedule. Nadex accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representations or warranties are given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk and any trading decisions that you make are solely your responsibility Trading on Nadex involves financial risk and may not be appropriate for all investors. Past performance is not necessarily indicative of future results. Nadex instruments include forex, stock indexes, commodity futures, and economic events.

Nadex binary options and spreads can be volatile and investors risk losing their investment on any given transaction. However, the limited-risk nature of Nadex contracts ensures investors cannot lose more than the cost to enter the transaction. Nadex is subject to U.S. regulatory oversight by the CFTC.